4 Reasons Your Small Business Needs A Marketing Strategy

Image Source: Two Women Looking And Pointing At Macbook Laptop by mentatdgt licensed under CC BY 2.0 Before you begin developing a website, placing Facebook ads or reaching out to local reporters, your small business needs a marketing strategy. Why? Without a clear marketing strategy in place, your small business will struggle to connect deeply […]

The State of the Traditional Press Release and 5 Modern Alternatives

Image Source: Selective Focus Photography of Magazines by brotiN biswaS is licensed under CC BY 2.0 For decades, press releases have been the foundation of public relations. Used to capture the attention of news reporters and generate positive news coverage, press releases are a key tool for getting a brand in front of a large […]

3 Critical Reasons Why PR Professionals Need Internal Communication Skills

Image Source: Top View of People at the Meeting by fauxels is licensed under CC BY 2.0 Typically, when we think of public relations professionals, we think of external communication. A public relations professional’s role is focused primarily on improving communication with stakeholders outside of the organization. Day-to-day responsibilities often include building relationships with reporters, fostering […]

Conducting a SWOT Analysis During the COVID-19 Pandemic

Image Source: Macbook Pro on Brown Wooden Table by Andrew Neel is licensed under CC BY 2.0 If you captured a before-and-after shot of any organization’s SWOT analysis between January and December 2020, the differences would be stark. If you’re not familiar with the term, a SWOT analysis outlines the strengths, weaknesses, opportunities and threats […]